Mr Noone has led the development, launch and optimisation of many innovative companies that have helped define the digital market in Europe, Asia and Australia. Mr Noone led the Asia Pacific business for Microprose and then moved to London as Commercial Director for Hasbro. Mr Noone also went on to launch Vodafone‘s games business in Europe and later become their Head of Business Development and Content. Mr Noone moved back to Australia in 2006 to ramp up ninemsn’s mobile business, taking responsibility for the monetisation of the mobile products of Microsoft, ACP Magazines and Channel 9 as well as the 5th Finger and HWW mobile businesses. In addition to helping large corporations evolve in a digital environment he has also co-founded a number of start-up businesses. He is currently CEO and non-Executive Director of Collaborate Corporation Limited (ASX:CL8) a leader player in the sharing economy.