Advertising for Small Business Pt1: The Three Initiatives

Advertising for Small Business Pt1: The Three Initiatives

Advertising for small business can be a daunting task. Every day, we are bombarded with advertisements from big companies to “buy this” or “drink that”. These companies spend millions of dollars on advertising campaigns, market research and ad placement. So, as a small business, how can we possibly match these advertisements!


The truth is, you don’t have to compare your business to a big business with an enormous budget and loads of advertisements. Here, we’re going to show you how to advertise, by laying out exactly what an advertisement is and how to do it.

How to help ensure your clients pay on time, every time

How to help ensure your clients pay on time, every time

Chasing overdue payments can be a drag on any business. Calling clients to remind them about their account, sending overdue notices, and watching your cash flow suffer can be time consuming and stressful. In this article are two strategies to help with getting your clients to pay on time, and one to help you if your clients still don’t pay.

6 Smart Ways To Avoid Small Businesses Failure

6 Smart Ways To Avoid Small Businesses Failure

Running a small business is a tricky business. Even if you get past the capital-raising stage and get your doors open, business oracle Inc.com state that the chance of long-term survival is just 5 - 10%.

According to US market intelligence platform CBInsights, the top reasons start-ups fail include a lack of market for the product, running out of cash and not having the right people on the team.

So what can you do to avoid these fatal mistakes and keep your small business on track for success? Use these six smart strategies to avoid small business failure.

Why Borrowing Money Is Often Better Than Giving Away Equity

Why Borrowing Money Is Often Better Than Giving Away Equity

Growth can be painful for a business. The costs involved in new marketing, extra infrastructure, more stock, and new staff can add up. Growth is often the ‘Holy Grail’ for a business owner, but how can you fund that growth? Inside this article are three reasons why borrowing money can be a good alternative to selling equity in your business to raise funds.

Finding Your Perfect Lending Match

Finding Your Perfect Lending Match

When exploring business finance options, there are several key things to look for in a lender. Obviously, different types of finance suit specific situations. Credit cards and mortgages are different types of loans and suit different circumstances but the principles for choosing a lender can be similar. Below are three attributes to look for in your lender when on the hunt for finance.