Advertising for small business can be a daunting task. Every day, we are bombarded with advertisements from big companies to “buy this” or “drink that”. These companies spend millions of dollars on advertising campaigns, market research and ad placement. So, as a small business, how can we possibly match these advertisements!
The truth is, you don’t have to compare your business to a big business with an enormous budget and loads of advertisements. Here, we’re going to show you how to advertise, by laying out exactly what an advertisement is and how to do it.