Market Positioning: The 4 Market Positions and How to Use Them

Market Positioning: The 4 Market Positions and How to Use Them

All businesses have an identity, often referred to as a brand. All brands create a perception for customers, which helps shape who your customers are and where they come from. We're going to look at market positioning as a way to establish business identity in the market, and creating desirable brand perception and customer awareness.

Why use an alternative lender?

Why use an alternative lender?

Borrowing money is an integral part of running a business. Whether it’s small business loans, working capital, or invoice financing, many small businesses will need an injection of cash at some point. Recent leaps forward in technology mean that major lenders are now facing competition from alternative lenders. In this article are three reasons why you should consider using an alternative lender.

Small Business Loans: The Art of the Start

Small Business Loans: The Art of the Start

How do you grow a business? This is the million dollar question we all want to know the answer to. One of the ways we can grow is through financing. But, how do we use the money from financing to grow? In this article we examine how you can effectively utilise financing to grow your business. We show you some ways to track the spending in your business from a loan, to make the most of every penny.

Advertising for Small Business Pt3: Simultaneous Offers and Delayed Offers

Advertising for Small Business Pt3: Simultaneous Offers and Delayed Offers

So far we have looked at advertising from a brand perspective, using lead advertisements to increase brand awareness with customers. Lead advertisements work brilliantly for big businesses that have a lot of money to play with, using these types of advertisements to build brand awareness in a given market place, whilst using the lead to gauge the reactions of their audience.


A lead advertisement by itself will rarely ever make a big enough dent in the market as a stand alone event. To make this impact, you need an offer. And that is the topic we will discuss in this article.

Advertising for Small Business Pt2: Making Leads

Advertising for Small Business Pt2: Making Leads

Following on from Part 1 of our series, we’re going to be talking about making lead advertisements. Lead advertisements are advertisements which do not mention a product, and make up the majority of advertisements for big business. As a small business, we’re going to be talking about how you can use lead advertisements to build brand awareness for your business.